Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve. This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.” Written by: Julie Bawden-Davis This link has the full article, https://www.americanexpress.com/en-us/business/trends-and-insights/articles/7-excellent-ways-to-attract-new-customers/
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